Who has time to cook gourmet meals that call for 2-3 hours of prep time in the kitchen? Who has time to research advanced culinary degree level cooking techniques? Who wants to waste time on a diet that is impossible to follow permanently? Who wants to follow recipes from authors who don’t know the first thing about fat loss? The answer? NOBODY! This is the MAIN reason diets and nutrition plans are failing you. This is the reason why you end up putting the weight you lost back on and it’s the reason you continue to “Yo-Yo” diet while feeling frustrated and helpless.